Email: info@banemullarkey.ie Tel: 091 523 862
Marketing Cloud

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Research & Insights

Fáilte Ireland
Mystery Shopping

Mystery shopping projects for Fáilte Ireland to assess pre-visit and on-site customer service and visitor experience across various tourism businesses including hotels and visitor attractions.

Clifden Arts Festival
Economic Impact Study

Research with audience and local businesses to quantity the impact of the festival on the local economy. The study was launched by Niall Gibbons, CEO, Tourism Ireland.

Fáilte Ireland, Údarás na Gaeltachta & Western Dev. Commission
Irish Language & Culture Research

Desk research, online surveys, in-depth interviews with North American and European academic institutions to quantify the target customer and devise a comprehensive marketing and communications strategy.

Sligo Leader Company and private client
Feasibility Study

Assess the feasibility of converting an old school building into a holiday hostel. Sectoral benchmarking, community consultation, desk research and financial analysis to guide the promoter in their investment decision.

Comhar na nOileán Teoranta
Feasibility Study

Feasibility study on a proposed sea fishing tourism business including an investigation of the sea angling sector and market analysis on the viability of the business.

Leitrim Development Co., Mary McInerney and Jorn Bjerknes
Feasibility Study

Feasibility study and financial projections on specialised barge holidays on the Royal Canal. Scope included an analysis of the market and research with international tour operators.

Galway City & County Enterprise Board
Market Research on Farmers’ Markets

Online and telephone research and best practice evaluation of farmers markets in Ireland to assess the need for additional market space in Galway for food producers.

Alumni Office, NUI, Galway
Readership Focus Groups

Focus groups and online survey with alumni to understand how readers view the Cois Coiribe brand and to guide future developments and content for the magazine.

Gaillimh le Gaeilge
Focus Groups

Focus group research to evaluate membership programme and assess future funding options.

Galway City & County Enterprise Board
Research into the Establishment of a Food Hub

Site visits, best practice sectoral research and focus groups to establish demand and options for a kitchen incubator and food hub for Galway.

Leitrim Development Co. and Frank Whitney
Feasibility Study

Feasibility study on organic cheese production and guesthouse in Leitrim. Approach included liaison with architects, artisan food specialists and accountant to investigate business potential.

Strategy Advice & Direction

Waterford Viking Triangle Trust
Evaluation

International benchmarking, customer journey and stakeholder research to shape governance, brand and experience. Working with our partner, The Seeking State, cultural brand strategist.

Galway City Museum
Economic Impact Report

Consumer and stakeholder research, modelling and projections for visitor numbers and visitor revenue.

GPO Witness History
Marketing Strategy and Mentoring

Research and preparation of strategic marketing plan for new national visitor attraction located in the GPO, O’Connell Street.

Leitrim County Council
Tourism Strategy 2015-2021

Extensive trade and consumer research to devise a product development and marketing strategy to double tourism in Leitrim.

Aer Arann Islands
Marketing Strategy

Tourism marketing strategy and action plan 2015/2016 with ongoing mentoring support.

Gaillimh le Gaeilge
Economic Assessment of the Irish Language

Extensive research and comprehensive report outlining the value of the Irish language to Galway with recommendations to maximise future impacts.

Fáilte Ireland
Strategic Business Plan for Self Catering Group Scheme

Strategic business plan including stakeholder research, sales analysis, product development and environmental audit.

Achill Tourism
Strategic Planning and Training

Strategic planning workshops to devise vision, mission strategic objectives to grow tourism in Achill. Action plan to achieve objectives.

Gréasan na Meán Skillnet
Funding Application

Research and preparation of funding application for to national body for extensive skills training programme.

South Tipperary
Tourism Development Strategy

Long term strategy and short-term action plan to optimise tourism for South Tipperary based on extensive research and consultation.

Kilkenny Leader
Food Tourism Product Development Plans

Best practice guidelines, revenue modelling and business plans for the development of on-site visitor experiences for food producers to develop additional revenue from food tourism.

Esker Retreat House
2008 - 2014 Sustainability Strategy

Focus group research, desk research, market segmentation and strategic plan to secure the future sustainability of the facility.

Training & Mentoring

Údarás na Gaeltachta
Wild Atlantic Way and Community Festivals Training

Experience development workshops for tourism businesses to capitalise on the Wild Atlantic Way. Also training and mentoring programmes for committees of Gaeltacht festivals in Donegal, Mayo, Waterford, Cork, Kerry and Galway.

Fáilte Ireland
Workshops and facilitation

On behalf of Fáilte Ireland, Angela and Bernadette facilitate workshops for accommodation, visitor attractions, heritage sites, festivals, activity providers and destinations. Very positive feedback from participants.

Louth Leader Partnership
Food Tourism Programme

Seminar, mentoring and marketing training for tourism and food producers in Louth to develop their food tourism offering.

Fáilte Ireland
Ireland's Food Story workshops

Delivery of Ireland’s Food Story workshops to tourism and food businesses all along the Wild Atlantic Way to help them create and use their food story in their marketing.

Moycullen Development Association
Facilitation

Group workshops with local businesses to capitalise on tourism opportunities and events.

Mayo Trails
Workshop facilitation

Workshop to develop a strategic marketing plan to optimise the potential of the Greenway and other walks in Mayo.

Galway Local Enterprise Office
Mentoring

Marketing and business development mentoring to crafts, services and leisure clients.

Fáilte Ireland
Sales Connect GB; Toolkit and Workshops

Identify insights from extensive international research and creating a comprehensive toolkit for Irish tourism businesses. Experiential workshops for tourism decision makers.

West Cork Development Partnership
Tourism Marketing Training

Devise and deliver a four day tourism training programme for new and established tourism businesses annually over a three year period. Extremely positive feedback from participants.

Fáilte Ireland
Built Heritage Toolkit and Training Programme

Research analysis and copywriting to develop a new heritage toolkit and deliver training to 100 of Ireland’s leading built heritage sites and visitor attractions.

Fáilte Ireland
The Gathering

Marketing training to community groups and festival and event organisers to maximize the potential of the Gathering 2013. Training delivered nationwide to over 200 people.

Get in touch

Telephone: 091 523 862
Email: info@banemullarkey.ie